If you want a laundry detergent that really is all-natural look no further. Free and Clear Laundry Liquid is made entirely of plants and is free of essential oil fragrances soy softeners and optical brighteners. Absolutely no coloring is added and the pH of the Liquid is neutral. Earth Friendly Products uses only plant-based recycled animal-friendly materials to make their many useful environmentally friendly products which are biodegradable and non-toxic.