It’s a deterrent – to pollutants, to overconsumption, to by-products, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent. Zum Clean is a laundry SOAP, not a detergent. A plant-based laundry soap created by happy human hands. Yep, no robots were harmed, nor SLS or bleach used, in the making of this product. But, please, don’t call this a detergent. Pronounceable ingredients, pronounced effects. Essential oils naturally freshen clothes and “aromatherapize” your home while you wash. Coconut oil soap treats your second skin gently and doesn’t dry it out. Baking soda removes dirt and odors. No drying detergents, so no need for dryer sheets! Suggested use Zum Clean 101 Zum Clean is highly concentrated and low sudsing. Pour 1 oz in high-efficiency machines (total 32 loads). Pour 2 oz in traditional machines (total 16 loads). Adjust amount used based on size of load. Zum Clean is a natural fabric softener, so you can hang dryer sheets out to dry. Great for whites, brights, darks and delicates. You can even hand wash your unmentionables and baby your baby’s clothes. Other ingredients Water, potassium cocoate (saponified 100% coconut oil), sodium bicarbonate (baking soda), fragrance (essential oils), glycerin (vegetable glycerin). Contains no detergents, no phosphates, no chlorine, no 1,4,-dioxane, no synthetics, and no dyes.